Shed Light Analytics’ approach to developing business strategy is customer centric.  We have methods of determining the profile of your core demographic.  This allows you to target, and to better understand, your customer for site selection, media planning and pricing strategy.  You may already survey your customers, and we can use an enhance this.  You may have no survey data, in which case we can help you ask the right questions.  CRM (customer relationship management) systems provide you with another source of data.  Our value add is to create an analytic framework for the data analysis, and hence to drive business intelligence and business strategy.

Shed Light Analytics can provide you with superior statistical and econometric analysis of the metrics you already track: customer reach, visit frequency, penetration, retention and churn.  Tracking trends is one thing.  A deeper understanding of the drivers of those trends is where you derive insight, develop business strategy and drive profits.  Shed Light Analytics will deepen your understating as to why customers use your product or service.

Please send an email or telephone us to learn more … let’s talk!